Belvedere Vodka x *Compd

The Challenge

In the wake of the COVID pandemic, Belvedere Vodka tasked Soho with creating an experience that was low-touch yet high-impact, to drive awareness and consumption in target Miami accounts and help the on-premise’s bid to recover

The SOLUTION

In the Spring of 2021, Belvedere Vodka launched a *compd sampling experience to support important upscale, cocktail-focused accounts in the greater Miami area. The program featured co-branded digital signs that prompted consumers to participate in the sampling program, for one of three featured Belvedere cocktails. While a *compd brand ambassador was onsite to drive engagement and answer questions, consumers could participate on their own by interacting with the tablets set up at the table or bar in front of them.

THE RESULTS

10

Events Executed

250+

Consumers Engaged

200+

Drinks Distributed

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