AS GAMING GOES DIGITAL, HOW WILL IT BRIDGE THE EXPERIENCE GAP? December 14, 2021 Originally published on eGaming Review The US is seeing a rush of online gambling and sports betting legalization. But as audiences start to explore digital brands in the space, are apps the only way to build loyalty? When you really think about […]
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THE GREEN REPEAL NAMED TO 10BUDS TOP CANNABIS PODCAST LIST Originally published on 10BUDS The Green Repeal is a fascinating show focused on the unique challenges faced by the nascent legal cannabis industry in a post-prohibition United States. Hosted by Rick Kiley and Jeff Boedges, experts in the alcohol marketing field and co-founders of branding
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BY JEFF BOEDGES | NOVEMBER 22, 2021 Late in September, I was watching an Op/Ed piece by David Byrne on CBS Sunday Morning, about “the return of the social experience”. As a Talking Heads fan, I would have watched it even if he was talking about the return of large- shouldered sportscoats, but as a
Collective Effervescence Read More »
THE BEST 9 CANNABIS PODCASTS LIST OF 2021 Originally published on HappyValley.org Podcasts have become one of the most popular forms of media, and have experienced exponential growth in the past years. According to data from Edison Research, podcast listeners averaged 6 hours, 39 minutes a week in 2020. The same study found that 55%
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Originally published on Cannabis Industry Journal As an experiential marketer that works with a lot of vice-oriented brands, I’ve always been fascinated by the story of the rise of spirits in the US – a history marked by ingenuity in the face of heavy restrictions, clashing social norms, crime and political ideals. Since then,
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BY BRIAN COUCH | JUNE 16, 2021 Now that the pandemic and related restrictions are easing, there is enormous pent-up demand for live experiences and travel. According to reports from both Variety Magazine and Living Life Fearless the LA based Day Trip Festival scheduled for July sold out in just 90 minutes and the Las
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In this episode, Rick Kiley and Jeff Boedges share how they were able to leverage their networks to pivot their business during the pandemic. A huge thank you to @SharonToerek for the invitation and great conversation. LISTEN HERE
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BY SHANNON LARCARA | MAY 17, 2021 During the pandemic we saw 100,000+ bars and restaurants shutter their doors permanently. Beyond loss of employment for wait staff, bartenders, chefs, and hosts, the on-premise slowdown also caused job loss for adult beverage distribution sales teams. Southern Glazer’s Wine and Spirits, a major distributor active in 44
The Year of the Brand Ambassador Read More »
20 Best Cannabis Industry Podcasts of 2021 Originally published on CBDevious Are you wanting to learn more about cannabis industry? Well you’ve come to the right place. This is a curated list of the best cannabis industry podcasts of 2021. We have selected these podcasts for a variety of reasons, but they are all well
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Originally published on FSR Magazine This year stands to be one of the biggest for the sports betting industry, with nineteen states voting whether to legalize sports betting, either through voter referendum or state legislature statute. But with imminent growth comes new challenges—not only must new customers be introduced and educated, but the betting experience itself
Soho Experiential Unveils Nationwide Sports Betting Pop-Up Read More »