#Botany22

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  • 4 Trade Press events
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  • 60 Trade Press educated
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  • 120+ foraged recipes created

Botany 22, built trade advocacy for The Botanist Gin.

SoHo hosted a series of events for mixologists in LA, Dallas and Chicago, created in collaboration with Ellen Zachos, a top forager in the US. Those events, called Botany 22, built trade advocacy for The Botanist Gin, through tasting, and an interactive “Foraged Mixology” training session.