NEWS

Growing the Bottom Line: How Training and Development Creates Long-Lasting ROI

Check out Soho’s own Lauren Weber featured on Training Magazine. “Tech layoffs: Companies that announced job layoffs this week.” “CEO is facing a morale crisis after multiple layoffs.” “First Quarter 2023: Layoff Tracker.” These headlines form just a small part of a long list compiled from the last few months and years of news headlines. […]

The Women Talking About Learning Podcast – The Communication One

Check out Soho’s own Lauren Weber featured on the Women Talking About Learning Podcast. Originally published on Podfollow The Women Talking About Learning Podcast is, well, women talking about learning and development. Underrepresented in senior roles in the learning function, this podcast amplifies women’s voices talking about all things learning and development related. You can […]

Global Marketing Agency Soho Experiential Announces New Creative Director

Industry Veteran John Millward to Lead Soho’s Creative and Production Teams “I’m coming to Soho to build on the agency’s amazing foundation of innovation and creativity and to work with this great team and help lead Soho into the future focused on the people.” — John Millward Originally published on Advertising Industry Review NEW YORK, […]

Experiential Plays a Key Role in the Changing Marketing Landscape

The marketing landscape has changed in most industries and automotive is no exception. Social media platforms have increasingly flooded our feeds with brand ads; streaming services now offering an ad-free way to watch TV; and billboards have become white noise to an audience consumed by their mobile devices. In fact, in 2022, research firm Kantar […]

Luxury expert Ken McCallum joins Soho Experiential to drive Auto Division

Luxury expert Ken McCallum joins Soho Experiential to drive Auto Division Originally published on Agility PR New York City (April 17, 2023) – Soho Experiential (@sohoexp), a New York City-based global experiential marketing agency with expertise in beverage alcohol, finance, and retail sectors, announces the addition of Ken McCallum, a 20-year media director veteran with extensive experience […]

GLOBAL MARKETING AGENCY ANNOUNCES REORGANIZATION

Global Marketing Agency Soho Experiential Announces Reorganization  New York City (April 10, 2023) –  In response to the unprecedented 260% growth from pre-Covid levels, New York City-based Soho Experiential (@sohoexp), known for its global experiential marketing services in beverage alcohol, finance and retail sectors, announced it has restructured the organization as an employee-led company. Visionary […]
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